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Sonoma County’s construction sector makes cutbacks amid coronavirus pandemic

Press Democrat Article housing construction

Ten years ago, Michael Wolff started his Santa Rosa homebuilding firm during the throes of the Great Recession, which sent the construction sector into a spiral, wiping out half of the jobs in the industry statewide over two years. Wolff was able to navigate through that challenge by carving a niche for environmentally friendly projects at affordable prices. A subsequent building boom came along as a result of the continuing local housing shortage, which was exacerbated by the 2017 wildfires in Sonoma County. But the economic shock caused by the novel coronavirus has taken the struggle to survive to another level for contractors.